H-E-B Limited Edition Trail Mix

Packaging Design | Print Production | Illustration | Art Direction

Led the development of a modular packaging system for H-E-B’s limited-time trail mix offerings, creating a foundation for continuous product innovation and creative story-telling around the flavor. Designed a flexible yet structured visual language that supports rapid flavor extensions without sacrificing brand consistency or shelf recognition.

Partnered across teams to ensure the system could scale efficiently across SKUs, balancing creative expression with operational and production needs.