Central Market Authentic Italian Pizza

Packaging Design | Art Direction

Led packaging redesign for Central Market’s frozen pizza line, repositioning the product around authenticity and ingredient quality. Developed a visual system that emphasized Neapolitan-style craftsmanship and Italy-sourced toppings, using ingredient-forward design to differentiate within a crowded category.

Balanced premium cues with strong shelf readability to improve shopability and align with the brand’s quality-driven portfolio.