Central Market Pasta Sauces

Packaging Design | Illustration | Typography | Art Direction

Led packaging design for Central Market’s handcrafted pasta sauce line, translating regional Italian heritage into a distinctive, type-driven system. Structured the design around regional naming conventions to create a clear, ownable storytelling platform across SKUs.

Balanced premium cues with approachability to strengthen shelf differentiation while reinforcing the brand’s emphasis on craftsmanship and authenticity.