Clamato Recipe Site
Art Direction | Prop Styling
Creative lead on evolving the Clamato recipe content ecosystem, developing a modernized photography direction that balanced brand heritage with a more contemporary, appetite-driven aesthetic. Established a scalable visual system across a high-volume asset library, using color, composition, and styling to reinforce brand recognition beyond product presence.
Clamato & Seafood Campaign
Typography | Illustration | In-Store Marketing
Led creative development for seasonal “Clamato & Seafood” campaign, designed to drive engagement during the Lent period. Created integrated visual system spanning typography, illustration, and in-store marketing to support a multi-channel activation, including SMS-based recipe subscriptions.
Partnered cross-functionally to translate campaign strategy into cohesive retail and digital touchpoints, reinforcing brand presence at shelf while driving traffic to the updated recipe platform.
Recipe Development + Food Stying: Elizabeth Pearson
Photography: Pauline Stephens
Producer: Melissa J. Kosmaczewki